Ok, I have no problem with the concept, but does every man and his dog have to buy into using the acronym and especially the 2.0 suffix. Everything is 2.0 these days from the iPhone to grandmas corner cookie store (Cookies 2.0 – Dey Da Shznit).
Seriously the guy who invented the term should be roasted slowly over an open fire and just so it can be done properly, by experts, I condemn him to the deepest darkest pits of the 7th circle of hell. He’ll probably meet the guy who coined SOA there, I am sure they’ll have loads to talk about and become great friends.
What happened to the days when people coined grand and dignified terms for concepts they wanted to describe (like ‘cyberspace’ for example), the days you could look upon the acronym you’ve coined and know that it was good and would make you proud in the wild. No, now it’s all airy fairy concepts and trendy sounding punch lines, appealing to the youth market and all, makes me sick.
How about the guys bandying around the Web 3.0 slogan, gee, don’t we all think they are original, they can like, increment by one and junk. I mean the first time I heard that I was all like, OMFG these guyz are so kewl, they so 31337, I surely must hear what they gotta say, cause web 3.0 it’s gonna take off any minute now, yep any minute now… 
<- (sarcasm flag)
Another thing that really bugs me about the whole web 2.0 movement, the web 2.0 domain names. Oh, I really have a special place in my heart for those puppies. New start-up companies are just lapping these up, who needs a compelling product or service we’ll just have a hip and “with-it” sounding web 2.0 domain name, the young digerati won’t be able to resist.
Forget solid business planning and marketing campaigns, all we need to do is have a domain name that makes us sound like we’re about to run off and start a garage band with our pot smoking, guitar hero wannabe buddies, and we’re on easy street. Surely the big corporations are gonna wake up and realize there is an untapped market for them out there, example (these are digital gold and I am giving it away for free, silly me):
- bh.pbillet.on – case modding the hard way rockz, start with a ton of aluminium ore!
- we.llsfar.go – we pwn the pork bellies futurez marketz!
Latest victim of the web 2.0 syndrome – cloud computing. It still retains some credibility, but is surely heading the way of the SOA. As soon as we can’t go to a conference without at least 2 cloud computing presentations, we’ll know that it has happened. Cloud computing will have become synonymous with “amorphous blob of goo and other things that do stuff”, and we’ll safely be able to send the cloud computing guy to meet up with the SOA guys and the Web 2.0 at that place where they’ll surely be hanging out (see above).
Oh and by the way, completely off topic, but I am on a roll. So, parents whose family name is Kerr (or derivative thereof) who name their baby son Wayne, I hope you get stampeded over by heard of rampaging wilder beast. I mean childhood is hard enough without saddling your son with that name combination. Off you go to join the SOA guy, the Web 2.0 guy and the ghost-of-christmas cloud computing guy!
There we go, all ranted out and it’s not even lunch time, have a good one from Rants Dude, that is to say ra.ntzdu.de! Yeah!